Scroll to discover

The Maison

Brand

LANYRA is a fragrance house shaped by elegance, emotion and timeless design.

Born from the idea that a fragrance should be more than a scent, LANYRA creates a complete atmosphere — a world of light, texture, memory and presence.

The visual identity combines deep burgundy, warm gold and soft ivory tones, reflecting the character of the brand: sensual, refined and unmistakably luxurious.

LANYRA is not about trends. It is about presence.

A Fragrance Beyond Time.

Origins

The Story

Raymond Grauf has been drawn to the Côte d’Azur since the age of eighteen.

Over the decades, the light, the Mediterranean landscape and the elegance of the French Riviera became a constant source of inspiration.

Living only a short distance from Grasse — the historic heart of French perfumery — an idea that had accompanied him for many years finally began to take shape: the creation of a fragrance house of his own.

LANYRA was born from that long connection to the South of France.

ÉCLAT NOIR is its first expression — a fragrance conceived around contrast, depth, light and timeless elegance.

Mediterranean terrace view over the sea at sunset
Riviera story view

First Expression

Éclat Noir

ÉCLAT NOIR is the first fragrance concept of LANYRA.

Its character is built around contrast: warmth and darkness, softness and intensity, mystery and brilliance.

The fragrance is imagined as a rich, elegant composition with a deep sensual signature — sophisticated enough for evening, yet refined enough to remain timeless.

Éclat — brilliance, radiance, light.

Noir — depth, mystery, darkness.

Together they express the essence of LANYRA: light within darkness, elegance with depth, luxury with emotion.

LANYRA perfume bottle in a three-quarter view
Three-quarter fragrance view

Object of Desire

The Bottle

A sculptural expression of the LANYRA world.

Deep ruby tones, flowing contours and warm metallic reflections give the bottle a strong visual identity — elegant, sensual and immediately recognisable.

LANYRA perfume bottle front view
Signature Bottle

Visual Language

Identity

Bordeaux, champagne gold and ivory define the visual world of LANYRA.

The palette reflects warmth, sophistication and intimacy, while the typography and emblem bring a sense of modern European luxury.

Colour World

Deep burgundy, ruby reflections and warm metallic gold create the emotional tone of the maison.

Signature Form

Fluid glass contours and floral metal lines transform the bottle into a distinctive visual icon.

Brand Presence

Elegant typography and refined details give LANYRA a timeless and immediately recognisable identity.

LANYRA perfume bottle visual identity view
Identity feature view

Enquiries

Contact

For brand, fragrance development and partnership enquiries.

Raymond Grauf
Artist name: Bruce Aykmann

Telephone: +33 7 44 74 33 05
Email: bruceaykmann@gmail.com